Candy stores are retail or wholesale stores that specialize in selling a variety of candies. Although these types of candy stores have a single product type, there are very many types of candy itself, so they will need a variety of different Paper Candy Store Displays to display and store.
First, why paper display racks have become the candy store’s ‘traffic code’?
In the highly competitive field of candy retailing, how to maximize the space value of the store and the attractiveness of the goods has always been the core issue of the merchants. Paper Candy Store Display Stand, as a display artifact emerging in recent years, are quietly rewriting the business logic of candy stores and becoming the “traffic code” in the eyes of many merchants.
1.1 Subvert the display logic of traditional shelves
Traditional shelves are mostly metal or wood-based, heavy and fixed, with poor flexibility in space layout. Paper display racks, on the other hand, break this limitation with lightweight design, its material is light, and handling and installation are extremely easy. For small and medium-sized candy stores, every inch of space is precious, paper display racks can be flexibly combined according to the store layout, transformed into a stacker, island or wall display system, effectively enhancing the ping efficiency. To a chain of confectionery brands, for example, in some stores to try paper display racks to replace the traditional shelves, the display area of the star product has not increased significantly, but because the display position is more eye-catching, more convenient to take, the sales even increased by 47%, this data is a strong proof of the paper display racks in the optimization of the logic of the display of the significant results.
1.2 Visual marketing cost reduction and efficiency program
In the era of attention economy, visual marketing is the key to attract consumers. With full-color printing technology, paper display racks can present the IP image of candy brands, product features and promotional information in an all-round and immersive way. Compared with monotonous traditional shelves, the visual communication efficiency of paper display racks has increased by 300%, easily standing out from the crowd of products and catching consumers’ attention. According to Alibaba’s data, the repurchase rate of candy products with branded custom-designed paper displays is as high as 70%. This is because unique and eye-catching displays not only inspire consumers to make their first purchase, but also deepen the brand’s impression and motivate them to come back.
Second, the five core advantages of paper display stand
2.1 Cost control “the king of price-performance ratio
In commercial operation, cost control is a key link that cannot be bypassed. Paper display racks in this regard is called “the king of cost-effective”, for candy store business has brought real cost dividends. The cost of a single set of paper display racks is only 1/5 – 1/3 of the metal shelves, the advantage of this data is particularly significant in large-scale procurement. A source factory to help small and medium-sized businesses to reduce the operating threshold, not only to provide free design sampling services, the starting quantity is as low as 5. Such a low order requirement makes it easy for small and medium-sized candy stores to try, significantly reducing the cost of trial and error. This means that merchants do not need to invest a lot of money to update display equipment, they can test the market effect of different styles of paper display racks at a lower cost, and flexibly adjust the display strategy according to the sales data.
2.2 Commercial value of environmental protection gene
Under the background of global advocacy of sustainable development, environmental protection has become an important consideration in the commercial field. Paper displays are made of biodegradable corrugated paper, which is naturally environmentally friendly. FSC-certified paper display products can add a green aura to a brand, effectively enhancing its ESG (environmental, social and corporate governance) image. Statistics from a factory in Shenzhen show that the recycling rate of paper display racks is as high as 92%, a figure that not only reflects the excellent performance of paper display racks in environmental protection practices, but also fits the global trend of carbon neutrality. For candy stores focusing on brand image and social responsibility, choosing paper display racks is choosing to resonate with the development of the times, attracting environmentally friendly consumer groups with green displays, and winning more market recognition and business opportunities for the stores.
2.3 Freedom of display with modularized design
The display needs of candy stores often change with the seasons, festivals and new product promotions, etc. The modular design of paper display racks perfectly meets this need and gives businessmen unprecedented display freedom. It supports creative combinations such as multi-layer stacking, rotating bases, LED light strips, etc., which easily breaks the monotony and limitations of traditional displays. Taking the octagonal three-dimensional display with dynamic lighting as an example, the attractiveness of candy display can be increased by 200% through clever design combination. This unique display can not only show candy products in all directions, dynamic lighting can catch the eyes of consumers in the first time and stimulate their desire to buy, so that each candy becomes the “eye-catching weapon” of the store, creating unlimited display possibilities in the limited space.
Third, the three major trends of creative design, to our dear candy retail store customers
3.1 Immersive Scenario-based Display
In the era of experience economy, consumers desire a more immersive shopping experience. A well-known candy brand keenly captured this trend, the paper display racks designed into a fairy tale castle shape, instantly turning the candy store into a dreamy fairy tale world. Stepping into the store, children seem to be in the candy kingdom, every window of the castle, every corner is displayed with a wide range of candy, with AR interactive technology, consumers only need to scan the specific area on the display rack with their cell phones, you can unlock the hidden candy stories, production process video and other content, greatly enhancing the fun and interactivity of shopping. According to the data, after adopting this immersive scenario-based display, the customer’s stay time in the brand’s stores increased by 3 times, and sales increased by 120%, which fully proved the strong attraction of the immersive scenario-based display.
3.2 Functional compound innovation
In order to meet the increasingly diversified operational needs of candy stores, functional composite paper display shelves have emerged. Paper shelves with storage drawers, clever display and storage functions into one, the business can be placed in the drawer of the best-selling models of candy spare inventory, replenishment without frequent trips to the warehouse, saving a lot of manpower and time costs. The height-adjustable display stand can be flexibly adjusted according to the package size and display requirements of different candy products to ensure that each candy can be displayed in front of consumers in the best position. According to the feedback of actual application, the use of this kind of functional composite paper display racks has increased the space utilization rate of the store by 50%, effectively alleviating the space constraints of small and medium-sized confectionery stores, and letting the limited space give full play to its maximum value.
3.3 Data Intelligent Upgrade
With the rapid development of the Internet of Things technology, data-based intelligent paper display racks are becoming the new favorite of candy store display. Paper display racks with integrated electronic price tags can update the price information of candies in real time, ensuring that consumers always see the latest price and avoiding the tediousness and errors of manually replacing price tags. The addition of gravity sensors also gives the paper display racks the ability to “sense”, which can monitor the amount of candy in stock in real time, once the inventory is below a set threshold, the system will automatically push replenishment reminders to the merchants’ cell phones. After the introduction of intelligent paper display racks in a pilot store, the inventory turnover rate increased by 22%, inventory backlog and out-of-stock phenomenon has been significantly reduced, the operational efficiency has been significantly improved, and the data-based and intelligent management of display equipment has been truly realized, which provides strong support for the fine operation of the confectionery store.
Summarize for Paper Candy Store Displays
With its unique advantages and innovative design, Paper Candy Store Displays are reshaping the display pattern of candy stores, becoming the key force for candy stores to enhance competitiveness and achieve sustainable development. It not only brings practical benefits for businessmen in terms of cost, environmental protection and display, but also creates a brand new shopping experience for consumers with its immersive, functional composite and intelligent creative design, setting off a wave of display change in the confectionery retail industry. With the continuous progress of technology and market demand continues to evolve, Paper Candy Store Display Rack will certainly bloom more brilliant in the stage of the candy store, for the development of the confectionery industry to inject a constant stream of vitality.
