Boost Your Easter Sales with Our Eco-Friendly Cardboard Display Stand: UK Retailer Success Story

Customer Case: Successful Cooperation between UK Customers and Easter Paper Displays

Table of Contents

Background

At the beginning of 2024, we received an online inquiry from a UK retailer who wanted to have their products delivered before Easter, which was a very tight delivery time considering it was a customized product if it was shipped by sea. However, Topwon has many years of experience in customizing displays, and we can control the time very well.

This UK client specializes in selling holiday decorations and gifts, and in time for Easter, they had to do a good job of marketing planning. In order for the company to comply with ESG’s requirements, it was essential to find an innovative and environmentally friendly way to display their Easter-related products. In the end, they chose to use environmentally friendly, recyclable corrugated paper as the main raw material for their paper displays.

Problems encountered

Problem 1: Provide sales displays that are more eye-catching than competitors’ displays and improve user experience.
Problem 2: Although the company is small, it has to be corporate and in line with ESG’s philosophy so that customers can trust them more.

Our solution

Considering that it is to sell Easter-related ornaments and gifts, such as Easter eggs, Easter bunnies, ribbons, decorative threads, and so on, we needed to design themed Easter displays with different elements.

For example, if you are selling Easter eggs, we would print the display with Easter eggs and related story content, logo, and marketing copy. We would also decorate the display racks to change the appearance of printing, specialized aspects to display decorations.

To comply with ESG, we used corrugated paper as the raw material.

Corrugated cardboard is a recyclable material, and it is strong enough to carry heavy loads.

Advanced customization services

We provided customers with advanced customization services, such as brand logos, color matching suggestions, display products with printing, adding decorative LED lights, and so on.

Result

The client saw a 30% increase in sales of Easter decorations and related merchandise, impressing their competitors and getting a positive word-of-mouth stack for their brand. They intend to consider purchasing holiday-themed customized corrugated paper displays from Topwon for future promotions during important holidays.

Summary

This collaboration with the UK client was a great energy boost that not only increased the customer’s sales by 30% but also gave us increased confidence in securing a long-term client. This Easter case demonstrates our ability to deeply understand the customer’s needs and provide solutions quickly. At the same time, it also shows that it is necessary to dig deeper in an industry, to keep accumulating experience, to be able to proactively advise customers and proactively guide them, which ultimately produces a win-win situation.