Christmas display ideas for retail stores

By Shenzhen Topwon Group Co.,Ltd

Oct 17, 2024

Jingle Bells, Jingle Bells, Jingle Bells. Before you know it, Christmas 2024 will be here again, and it has become the biggest promotional gimmick for supermarkets of all sizes in December every year. Many retailers have started to make the final push for this year’s sales performance. Christmas should naturally have a Christmas atmosphere, let’s take a look at the other family’s supermarket Christmas is how to display it. And share some Christmas display ideas for retail stores bellows for you!

Common Christmas display ideas for retail stores table

No.	Idea Description	Brief Overview	Advantages	Disadvantages	Recommendation Index (1-10)
1	Use Christmas colors (red, green, gold) as the primary display palette	Attract customers’ attention and create a festive atmosphere using traditional Christmas colors.	Enhances the festive mood, easy to recognize	May appear too traditional, lacks innovation	8
2	Place a large Christmas tree at the entrance surrounded by festive gifts	Attract customers with a beautifully decorated Christmas tree and carefully selected gifts.	Draws customer attention, enhances shopping experience	Takes up a lot of space, high cost	10
3	Wrap shelves with string lights to add a sparkling effect	Add sparkle to shelves and create a festive atmosphere.	Increases visual appeal, enhances ambiance	Requires regular maintenance, potential light pollution	8
4	Package items in gift shapes and place them in prominent positions	Make items look like ready-made gifts, convenient for purchase.	Facilitates customer selection, boosts sales	Increased packaging costs, extra work required	8
5	Create a merchandise display rack in the shape of a Christmas stocking	Display small items or promotional products in the form of a Christmas stocking.	Adds fun, attracts customers	May not be suitable for all types of products	7
6	Design a snow scene in the window display, showcasing related products	Attract passersby with a snow scene and display winter-related products.	Attracts pedestrians, enhances brand image	High cost, requires professional design	8
7	Set up a “Santa’s Workshop” area, specifically for handmade items	Provide a dedicated space to showcase handcrafted items, attracting customers looking for unique gifts.	Increases store uniqueness, promotes sales	Requires more inventory management	8
8	Add mini Christmas trees and decorations to the children’s toy section	Make the toy section more attractive to children and spark their interest.	Increases children’s interest, promotes family shopping	Additional decoration costs	8
9	Decorate product tags with Christmas ribbons or bows	Increase the attractiveness of product tags, making them more festive.	Enhances visual appeal of products	May obscure some information	7
10	Place small cards next to each item, highlighting their gift-giving benefits	Provide additional information via small cards to help customers make purchasing decisions.	Helps customers choose, increases sales opportunities	Requires card production and maintenance	8
11	Establish a “Daily Specials” area, changing featured items daily	Offer different special items each day to encourage customers to visit regularly.	Increases repeat customers, boosts sales	Frequent item changes, increased workload	8
12	Prepare special Christmas recipes in the food section and display the necessary ingredients	Provide holiday recipes and ingredients, making it easy for customers to shop and try new dishes.	Promotes food sales, increases interaction	Requires additional display space	8
13	Adorn everyday items with Christmas-themed boxes or baskets	Make everyday items more suitable as gifts.	Increases product appeal, boosts sales	Additional packaging costs	7
14	Design a “Festive Beauty Box” section for beauty products	Offer beautifully packaged sets, making it easy for customers to select gifts.	Boosts sales, meets gifting needs	Requires additional design and packaging	8
15	Create a “Christmas for the Family” corner, featuring items suitable for the whole family	Provide a one-stop shopping experience for families, displaying items for all age groups.	Promotes family shopping, increases sales	Requires more display space	8
16	Decorate glass cabinet surfaces with transparent stickers in snowflake patterns	Add festive elements to glass display cabinets, making them more attractive.	Increases display cabinet appeal	May affect visibility	7
17	Set up a “Holiday Party Outfits” series in the clothing section	Display outfits suitable for various holiday parties.	Promotes clothing sales, meets holiday needs	Requires specific inventory management	8
18	Dress mannequins with Santa hats or reindeer antlers	Make mannequins more interesting and attract customer attention.	Increases visual appeal, enhances ambiance	May not suit all types of clothing	7
19	Recommend the best Christmas storybooks in the book section	Promote classic Christmas storybooks, boosting book sales.	Boosts book sales, enhances cultural atmosphere	Requires regular updates to recommendation lists	8
20	Offer Christmas-themed pet clothing and toys in the pet supplies section	Attract pet owners to buy holiday gifts for their pets.	Boosts pet supply sales, adds fun	Requires additional inventory management	8
21	Showcase exquisite Christmas jewelry in the jewelry and accessories section	Launch limited-edition jewelry, meeting the demand for special gifts.	Boosts high-end product sales, increases profits	Requires additional design and production	8
22	Accentuate audio equipment displays with Christmas music players	Attract customers to the audio equipment section with Christmas music.	Increases display area appeal, enhances ambiance	May affect other customers’ shopping experience	7
23	Design a “Winter Outdoor Activities” feature in the sports equipment section	Display equipment suitable for winter outdoor activities, such as ski gear.	Promotes seasonal product sales, increases practicality	Requires specific inventory management	8
24	Launch a “Tech Christmas Gifts” guide in the electronics section	Provide a buying guide for tech products, helping customers choose appropriate gifts.	Boosts electronics sales, increases customer satisfaction	Requires additional material preparation	8
25	Use LED candles to decorate the home goods section, creating a cozy atmosphere	Enhance the home goods section with warm lighting.	Increases display area appeal, enhances ambiance	Requires regular maintenance	8
26	Set up a “Christmas Baking Essentials” display in the kitchenware section	Display tools and materials needed for making Christmas desserts and baked goods.	Boosts kitchenware sales, increases interaction	Requires additional display space	8
27	Design a “Handwritten Christmas Cards” experience area in the stationery section	Provide materials and space for personalized Christmas card creation.	Boosts stationery sales, increases interaction	Requires additional space and materials	8
28	Decorate door handles or display racks with Christmas wreaths	Enhance the overall store ambiance with festive decorations.	Increases store’s festive atmosphere	May require regular replacement	7
29	Create a “Time and Festivity” theme in the watch and accessories section	Combine the concept of time with festive themes, displaying watches and accessories suitable for the holidays.	Boosts high-end product sales, adds thematic appeal	Requires specific theme design	8
30	Decorate the cosmetics counter with small Christmas trees	Add a festive touch to the cosmetics section with small Christmas trees.	Increases display area appeal	May take up limited display space	7
31	Provide a “Walk Through Winter” promotion in the shoe section	Promote shoes suitable for winter, such as boots and warm footwear.	Boosts seasonal product sales, increases practicality	Requires specific inventory management	8
32	Decorate the home decor section with Christmas-themed tablecloths and dinnerware	Add festive decorations to the dining section, showcasing complete table settings.	Boosts home decor sales, adds festive appeal	Requires additional display space	8
33	Prepare Christmas plants like poinsettias in the gardening section	Offer seasonal plants, such as poinsettias, to add a festive touch to customers’ homes.	Boosts plant sales, enhances festive atmosphere	Requires specific care conditions	8
34	Design an “Office Desk for Christmas” setup in the office supplies section	Provide festive decoration suggestions for office desks, making the workspace more festive.	Boosts office supply sales, adds fun	Requires additional display space	8
35	Use Christmas-themed wrapping paper to decorate various gift boxes	Provide a variety of gift-wrapping options, making it convenient for customers to take gifts away.	Boosts gift sales, increases convenience	Additional packaging costs	8
36	Design “Brighter Vision for Christmas” eyewear in the glasses section	Launch eyewear with festive designs.	Boosts eyewear sales, adds festive appeal	Requires additional design and production	8
37	Recommend a “Christmas Holiday Travel Kit” in the travel supplies section	Suggest travel bags and other travel essentials suitable for the holiday season.	Boosts travel supply sales, increases practicality	Requires specific inventory management	8
38	Prepare Christmas-themed bedding sets in the bedding section	Offer bedding sets with festive patterns, creating a cozy bedroom atmosphere.	Boosts bedding sales, adds festive appeal	Requires additional design and production	8
39	Suggest selected wines for Christmas dinners in the wine section	Recommend wines suitable for holiday gatherings.	Boosts wine sales, increases customer satisfaction	Requires specialized knowledge and recommendations	8
40	Provide Christmas tea pairing suggestions in the tea set section	Offer holiday tea choices and pairing suggestions, increasing teaware sales.	Boosts teaware sales, increases interaction	Requires additional knowledge training	8
41	Set up a “Sweet Christmas” specialty counter in the candy and chocolate section	Focus on displaying candies and chocolates suitable for holiday gifting.	Boosts candy and chocolate sales, adds festive appeal	Requires additional display space	8
42	Prepare limited edition Christmas packaging for coffee and tea	Launch limited edition holiday packaging for coffee and tea, attracting collectors.	Boosts coffee and tea sales, adds collectible value	Requires additional design and production	8
43	Design a “Scent of Christmas” themed display in the perfume section	Launch perfumes with festive scents and create a themed display.	Boosts perfume sales, adds festive appeal	Requires additional design and production	8
44	Provide “Healthy Christmas” gift sets in the health and wellness section	Offer gift sets focused on health, suitable for giving to health-conscious friends and family.	Boosts health and wellness product sales, increases practicality	Requires additional packaging and design	8
45	Recommend winter cycling accessories in the bicycle section	Promote accessories suitable for cold-weather cycling, such as gloves and windproof jackets.	Boosts accessory sales, increases practicality	Requires specific inventory management	8
46	Offer “Safe Driving on Christmas Eve” safety gear in the automotive supplies section	Promote safety gear that enhances driving safety during the holidays, such as snow chains and emergency kits.	Boosts safety gear sales, increases practicality	Requires specific inventory management	8
47	Prepare musical instrument combos for “Playing Christmas Carols” in the musical instruments section	Offer instrument combinations suitable for playing Christmas carols.	Boosts instrument sales, adds festive appeal	Requires specific inventory management	8
48	Launch limited edition Christmas collectibles in the collectibles section	Introduce limited edition Christmas collectibles with high collectible value.	Boosts collectible sales, adds collectible value	Requires additional design and production	8
49	Organize a “Christmas Art Exhibition” in the art gallery section	Host a temporary art exhibition with a Christmas theme.	Increases the store’s cultural ambiance, attracts art lovers	Requires additional planning and promotion	8
50	Host a book signing event, especially for authors of Christmas books, in the bookstore section	Increase book sales and enhance brand image through author signing events.	Boosts book sales, enhances brand image	Requires additional organization and coordination	10

Display of different functions

1、Attention-grabbing display

01 Change the way of display

Try to break the conventional display, to design a Christmas theme for the merchandise display, to create a unique holiday atmosphere, to attract the attention of customers.

02 Change the display space in the store

Adjust the space of the store, judge the planning space by the customer’s eyes, and do the design of the store space and the flow of people. This will allow customers to stay in the store for an appropriate period of time, and allow them to experience a sense of shopping advocated by the festival.

03 Creating a focal point

We use color and space in the display to create the center of focus of the store, and create a deep visual impression of the joy of the festival for the customers.

Products that arouse interest

01 Make sure to convey the characteristics of the merchandise

Are you sure that every customer who enters the store can see the characteristics of the product at a glance? I’m afraid that many products due to the lack of in-store instructions so that customers can not know the characteristics of the product, and thus not interested in the product, especially functional beauty products, just put the product on the shelves is difficult to increase sales.

Therefore, beauty stores can provide a “product experience area”, efforts to the new product promotion, trial. Or you can borrow the theme of New Year’s and Christmas to have a new product experience is also a good choice.

02 Use the “Best Seller” label

One of the ways that popular products can arouse customers’ interest is by displaying samples of best-selling products. This is the most convenient and quickest information for customers who are hesitant.

The counter can be a display area for samples, and the actual sales items are displayed in other display areas, so it’s a good idea to indicate the actual display location underneath the product.

03 Add promotional slogans to the displays

In addition, the reason for the popularity of the merchandise can be indicated, which will be more effective.

The slogan can be made into a POP advertisement, or a “Christmas edition” to emphasize the festive atmosphere in detail. It is best to hang in front of the display of goods, the height and the customer’s line of sight level.

3、Display methods that arouse desire

01 Show a sense of the season

You can create a joyful atmosphere of Christmas theme by changing the lights and music in the store, or new theme display to evoke new emotions for the goods.

02 Color Management

The most impactful way to display merchandise is to make it more colorful. Various colors of packaging can be arranged between each other to create a colorful display; if the commodity itself is only one color, it may be worthwhile to decorate it with a Christmas hat or embellished with colored lights, so that the display is more gorgeous, but also to increase the festive atmosphere of Christmas.

Especially the approach of Christmas and New Year, the festive colors will make it easier for customers to enter the store to produce the desire to buy.

4, let the customer firmly believe that the display method

01 Comparison display

“Comparative display” is one of the display techniques to facilitate customers’ shopping.

Promotional products and non-promotional products can be displayed side by side, inducing customers to produce “self-selected” sense of satisfaction. It also lets customers know at a glance how much discounts are offered on products that are on sale, so that they can take advantage of them.

02 Displaying information that customers want to know

Activities or promotional information must be clearly posted instructions, preferential treatment or additional services should also provide instructions, such as providing experience services, skin management services, try before you buy services, or the content of the gift and so on.

5, let people move and action display

01 use of recommended products to reduce the obstacles to customer choice

In the selection of goods, many customers are hesitant because of the variety of goods, or their own knowledge of goods. An effective way to deal with such customers is to mark “recommended products” and recommend them directly.

The key to “Recommended Products” is to carefully analyze the limited number of products and the purchasing behavior of the customer before making a decision, so that you can achieve twice the result with half the effort.

02 Let customers think “buy now, earn now”.

You can use a limited time, limited (only today, only 20, etc.), such limited sales must be held in fact, if more than a limited time is still on sale, then it will give people “no matter when to buy the same” idea, will not immediately buy.

6、Store display mnemonic

01 obvious and good to find

The first condition of display must be customers and shopkeepers can easily see, find, get. Therefore, in the display process should ensure that every single product on display can realize this basic requirement.

02 Reach for the most height

Similar to the purpose of the obvious, the height of the display should be controlled in the shopkeeper or customer can reach the location.

03 Front facing outward, not upside down

Goods should ensure that the front face outward toward the customer, not only to facilitate customer attention, but also a reflection of the store’s basic management level.

04 Price tag corresponding to the product

Price tags and commodities should be realized one-to-one correspondence, to avoid the customer to produce price traps and other bad impression, resulting in reduced customer trust, but also to facilitate the direct purchase of customers.

05 Can vertical not lying up and down Qi

Can vertical display of goods should try to realize vertical display, in addition to increase the display line of sight area, enhance the attention of the product in addition to the original liquid, essential oils and other dosage commodities to avoid long-term upside down to produce the loss of goods.

06 Left low right high price group

Generally speaking, the merchandise display should be based on the direction of the customer’s line of motion, in order to display low-priced, medium-priced, high-priced goods. Especially in the direction of customer access to display low-priced goods, is conducive to the formation of the store’s low-priced image.

07 prime position to put the focus

In the same group of shelves, because customers look at different ways, so different display positions will produce different changes in sales, in general, and the line of sight of the highest sales of goods displayed in the position, and customers need to look up and squat to look at the sales of goods is relatively low.

08 brand goods do not cover

Branded goods is to protect the store customer flow of important categories, stores operating branded goods can be based on the characteristics of its sales, to determine the focus of the goods, or auxiliary or other commodities, so as to adjust the position accordingly. But it should not be deliberately obscured or hidden.

09 associated display good service

Cosmetics store should be combined with customer movement and target customer consumption habits to carry out a reasonable display layout. Usually seasonal categories and activities can be arranged near the entrance to the location of the goods (in order to enhance the rate of customers into the store), you can also set up promotional items in the interface of the customer line (in order to extend the customer line), you can also set up a merchandise correlation area within the store based on the needs of different target customers.

10 first-in-first-out less expiration date

In order to avoid the loss of the expiration date of the goods, should be based on the principle of first-in-first-out display for single product display.

11 Fixed spaces without negligence

To maximize the display effect, the solidification of commodity management, in the conditions allow, cosmetic stores should gradually realize the management of store space, strengthen the effect of commodity management.

12 Characteristic commodities do end

In addition to the basic display position of the merchandise display, for some featured commodities, such as seasonal commodities, promotional activities commodities, new and special commodities, etc., in line with the premise of commodity management, should be increased as much as possible to the end of the end or the theme of the float display, in order to create a better store marketing atmosphere.

13 props with auxiliary

Display is not only the display of goods, but also special cards, POP and other display props and commodity combination display. Through the appropriate use of display tools, more prominent display effect of key commodities, to achieve the purpose of silent salesman display.

14 small pieces on the cash register

Generally speaking, suitable for the cash register display of goods are: small size of the goods, convenience goods, easy to be ignored by customers, easy to impulse purchase of goods, seasonal small commodities, single relatively low goods, non-food products and so on. In order to realize the customer’s “incidental” purchase, to enhance the customer product level.

In addition to these festive atmosphere and promotions with the display, the store should be more store every day of the display are done exquisitely, carefully, strikingly, so as to attract more users, the more the performance is not good, the more the image of the store can not be lost.

In addition to these ideas mentioned above, of course, there are more different ideas that can be realized by using corrugated cardboard displays in various forms of customization, and these paper displays become an easier, more convenient and quicker, and more cost-effective tool for realizing Christmas ideas for retail stores.