Difference between color box and boutique box

By Shenzhen Topwon Group Co.,Ltd

Feb 12, 2025

We often hear the term color box or boutique box, so in a variety of occasions appear in the form of boxes, you can distinguish which color box, which is a boutique box?

cardboard display boxes
cardboard display boxes

The sensory definition of a color box is that it is generally made of a number of color combinations to give people a visual sense, so that buyers and users have a little understanding of the overall appearance of the goods and the details of the color and so on. Material-wise, it refers to folding cartons and micro corrugated cartons made of two materials: cardboard and micro corrugated board.

Color boxes, generally used as mid-range packaging, are between inner packaging and outer box packaging. It involves less handwork, surface treatment is a common method, and the material is mainly cardboard, which is low-cost. Color box is especially suitable for the purchase of goods that can not be unpacked before. Has been used in electronics, food, beverage, alcohol, tea, cigarettes, medicine, cosmetics, small household appliances, clothing, toys, sporting goods and other industries and product packaging supporting industries.

Boutique boxes, generally used as high-grade packaging. Can use a variety of materials, cloth, cardboard, leather, wood, plastic and so on. Involving more handmade, complex surface treatment and post-processing. Boutique boxes are generally suitable for high-end goods, such as high-grade jewelry, liquor, tea and other industries.

FeatureColor BoxPremium Box
DefinitionMade of high-quality cardboard or paper, processed with printing and lamination.Focuses more on gift packaging, made from premium materials with intricate craftsmanship.
MaterialsCardboard, paperWood, fabric, leather, and other premium materials
Surface FinishingPrinting, lamination (matte, glossy, textured, etc.)Complex production techniques, may include handcrafted decorative elements
Design PurposeDisplay and protect products, enhance visual appealIncrease product value, reflect luxury and personalization
CostRelatively low, suitable for mass productionHigher, mainly targeting the high-end market
Production ProcessHighly automatedMore manual elements, complex production process
Application ScenariosFood, electronics, cosmetics, and other industry product packagingJewelry, watches, branded goods, and other items requiring a sense of value

In short, topwon has many years of experience in the packaging industry, and its current core business is corrugated display racks, all kinds of boutique boxes, color boxes and all kinds of packaging related products.

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