How to place a sunglasses display

Sunglasses are a kind of fashion decoration in themselves. Men wear them to look very fashionable, and women wear them not only to protect themselves from the sun, but also as a must-have for trips and travels. It is such a fashionable and trendy item, how can we improve its grade and win the public’s love? Whether in sunglasses stores, retail stores or supermarkets, you can see sunglasses being sold, and these sunglasses are usually put on display racks. As you know nowadays, display racks are for promotional purposes, so how can we place sunglasses display racks to increase sales? Below topwon will introduce some common tips to you:

Decoration of the sunglasses store

If you specialize in selling sunglasses, it is recommended that you specialize the store differently from other optical stores. The store should have products properly placed, cannot be overstocked, so that the store will look like a specialty store rather than a wholesale store. The store should have some decorations properly placed, so that the store looks more natural and artistic. Let the customer appreciate your store style enough to appreciate your products.

Light in the store

The light in the optical store is not suitable for being too dark, even if the product is dark in color, the light in the store must be properly bright. In order to refract the luster of the glasses. Bright light will make customers look more spirited, especially women, when wearing sunglasses, they will look more beautiful in the mirror. Get the customer’s favorite. It is worth noting that the light in the store is divided into natural light and artificial light, which should be treated differently and utilized comprehensively.

Props in the store

The most important props in the eyeglasses store are display racks and large display cabinets. As a sunglasses display rack, you can not just rely on the display cabinet; installing the product inside the cabinet is often not enough to attract the attention of customers. For example, with the Alexa sunglasses display rack. Maybe it looks more like crystal, yes, the same effect of crystal can be made. What’s different is that the glasses are not just placed on the display stand, but the two legs of the glasses are used to stand on the display stand. This instantly makes the display stand look much more high-end. The crystal transparency of the display rack, combined with the luster of the glasses, and a soft, bright light, makes a lot of people unable to help but go up to try them on.

Placement consideration of interactivity

Since sunglasses need to be tried on by customers and then sold it is necessary to consider the convenience of customers in easily accessing them when placing the display rack. There should be properly placed mirrors, so that customers can easily see the effect of trying them on. If possible, you can incorporate more high-tech packages to further increase interactivity, enhance the user experience, and promote the sales turnover rate.

In short, when we want to sell sunglasses, we often choose to put them on display racks, such as acrylic display racks, corrugated cardboard display racks and so on. So how do we need to place the sunglasses display rack? This requires attention and skills. Attention needs to be paid to the store’s decoration, lighting related props, and even how other goods in the store are displayed.