Nine Tips for Cardboard Displays in Retail Store Showcase

A cardboard display stand is a very important display tool in shop displays. It can be used to display a variety of cardboard products, such as books, magazines, greeting cards, etc. Arranging them in an orderly manner to show them to customers helps customers find the products they need more easily and enhances the sales effect of the products. Here are some tips for cardboard display racks in shop displays:

1.Make sure the display is in the right place

cardboard displays should be positioned where they can be easily seen and accessed by customers, preferably in the centre of the shop or near the entrance. This will increase customer attention to cardboard products and increase sales opportunities.

2.Choose the display style according to the product characteristics

Different cardboard products come in different shapes and sizes, and the style of the display should be chosen according to the product features. For example, books can use tilting display racks to make it easier for customers to flip through; greeting cards can use multi-layer display racks to show more styles.

3.Keep the display racks neat and orderly

Products on the display shelf should be neatly arranged and not stacked together to avoid confusion. According to the classification and size of the products can be divided into areas to display, so that customers can more easily find the products they need.

4.Focus on product packaging and labelling

The product packaging on the cardboard display should be neat and beautiful, with clear and unambiguous labelling, making it easy for customers to quickly understand the product information. Labels, price tags, etc. can be used to identify the information of different products.

5.Regularly update the products

Regularly updating product displays can attract customers’ attention and increase their desire to buy new products. You can update the display according to the season, festivals and other factors to make the shop atmosphere more active.

6.Utilise lighting and decorative items

Proper lighting and decorative items can increase the attractiveness of the display and make cardboard products stand out. You can choose soft lighting and simple decorations to make customers focus more on the products themselves.

7.Add interactive elements

Adding some interactive elements around the display shelves, such as a tester area and DIY area, can attract customers to stay longer and increase the popularity and sales of the shop.

8.Appropriate style theme for cardboard shelves

Different time may have different festivals and different promotional themes, then different styles and themes are needed. This is one of the reasons why you need to change your cardboard shelves as often as needed.

9.Key display objects need to be highlighted

There may be a variety of display stands inside the shop, there are long-term use of metal stands , they may be stored in the regular goods, while the cardboard display stands are often displayed in the season need to focus on the showcase of goods, so the focus of the display object needs to be highlighted. Of course, is the same batch of carboard display racks inside is also divided into primary and secondary, also need to pay attention to placement when highlighting the key display objects.

cardboard display rack is a very important tool in shop display, through reasonable layout and design, it can enhance the display effect of products, attract customer’s attention and improve the sales effect.

It is worth noting that, in the consideration of the above placement techniques at the same time also need to consider a more realistic problem, is that some shops in some of cities are expensive rent, space is limited, the placement of cardboard display stand is more need to consider the utilisation of space.