POP vs. PDQ Displays What’s the Difference

Corrugated cardboard displays are usually made of printed paper and high-strength corrugated cardboard laminated by starch glue. There are two abbreviations for display racks: POP and PDQ, so what is the difference between POP and PDQ?

From the literal sense to see the difference

• POP is the abbreviation of English “point of purchase”, meaning “point of sale promotion”.
• PDQ stands for “products display quickly”, an acronym used by Wal-Mart for products display quickly. More on PDQ: What does pdq stand for?

Functional differences

• POP focuses on the advertising effect of the display
  
• while PDQ focuses on the structural-functional features of the display stand.

Difference in features

POP is characterized by more emphasis on the visual aspect, because it is needed to have a direct impact on sales, and boosting sales is its purpose. Therefore, when designing POP, the color will be more bright and eye-catching, and the logo and related signs and products will be highlighted in a targeted way. Nowadays, it is more popular to use corrugated paper to make POP displays, which can be quickly adapted to the corresponding festivals or related promotional scenarios at a relatively low price.

PDQ is characterized by efficiency and speed. It can be used right away to minimize configuration time. Relatively simple, but will also take into account the advertising, promotional aspects of things, so it will also be printed with brand, product and other promotional information.

In short, POP and PDQ both have the role of publicity, advertising, but POP focuses more on creativity, the purpose of the function is to increase sales, while PDQ focuses on the rapid shelving of goods, saving time to build.