small 3 tier cardboard counter display
A small 3-tier cardboard counter display is a compact and cost-effective promotional tool widely used by retailers to showcase various products in an attractive and organized manner on their counters or checkout areas. These displays are typically designed using corrugated cardboard, which is not only lightweight but also recyclable, making it an environmentally friendly choice.
Structure
The structure of a small 3-tier cardboard counter display usually consists of three levels or shelves, stacked vertically with enough space between each tier for easy product visibility and access. The design often includes a sturdy base for stability and can be custom printed with vibrant graphics and branding to draw customer attention to the featured products.
Characteristics
1. Multi-Level Shelves
The three shelves provide ample space to display multiple products vertically, which can save valuable counter space.
2. Cardboard Construction
Made from cardboard, these displays are cost-effective, lightweight, and easy to move or dispose of.
3. Customizable
Retailers can customize the display with brand logos, colors, promotional messages, or product information, making them a useful marketing tool.
4. Ease of Assembly
They are typically designed for easy assembly without the need for tools, making setup and break down simple and efficient.
5. Portability
Due to their lightweight design, these displays can easily be transported and repositioned as needed within the store.
6. Eco-Friendly
Cardboard is often recyclable, making these displays a greener option compared to plastic or metal alternatives.
Advantages
1. Product Visibility
Elevating products on different tiers makes them more visible to the customer, which can increase the likelihood of sales.
2. Space Efficiency
The vertical arrangement maximizes product display in a smaller footprint, which is especially useful in limited-space environments like checkout areas.
3. Impulse Buying
Strategically placing these displays at points of high customer traffic, such as near the cash register, can encourage impulse purchases.
4. Flexibility
These displays can be used to promote seasonal items, special offers, or new releases and can be easily updated or changed out for different campaigns.
5. Customer Interaction
A well-organized tiered display encourages customers to browse and handle products, enhancing their shopping experience.
6.In terms of marketing strategy
These cardboard displays serve multiple purposes – they maximize sales per square foot by utilizing otherwise unused counter space, highlight new or promoted products, encourage impulse purchases, and help with inventory management due to their clear and concise layout.
Types of products to display
This type of display is versatile and can accommodate a variety of items such as small packaged food items, cosmetics, accessories, toys, books, or any other retail products that fit within its dimensions. The tiers are generally sloped or stepped to allow for better product presentation and to prevent items from falling off.
| Product Category |
Specific Examples |
| Personal Care Items |
Travel-size shampoo, hand cream, facial cleansers |
| Food & Beverages |
Single-serve snacks, tea bags, small bottles of water |
| Stationery & Office Supplies |
Notebooks, sticky notes, creative stationery sets |
| Cosmetics & Fragrances |
Mini lipsticks, eyeliners, skincare travel kits |
| Crafts & Gifts |
Small decorative figurines, handmade ceramics, festive gift boxes |
| Children’s Toys & Education |
Origami paper, educational puzzles, early learning books |
| Electronic Accessories |
Phone straps, Type-C cables, wireless Bluetooth earphones |
| Books & Audiovisuals |
Magazines, comic books, popular music CDs |
| Tier Level |
Example Products |
| Top Tier |
High-visibility, smaller items; quick-grab products like lip balms, keychains, candy bars, single-use packets, novelty items, small gift cards |
| Middle Tier |
Mid-sized items that customers might consider as add-ons to their purchase, e.g., travel-size toiletries, snack packs, mini toys, gift sets, sample-size products |
| Bottom Tier |
Sturdier or larger items that can hold their own weight and still be easily accessible, including bags of chips, chocolate boxes, small books, journals, stationery sets, bottles of supplements |
Overall, a small 3-tier cardboard counter display offers an efficient and practical solution for businesses looking to boost sales and enhance their brand presence without breaking the bank. It’s an essential component of point-of-purchase (POP) marketing that contributes significantly to enhancing the shopper experience and increasing revenue.
