Some creative cosmetics display ideas
By Shenzhen Topwon Group Co.,Ltd
Oct 23, 2024
Theme and Seasonal Display (8)
- Holiday Theme
Detailed description: Decorate the store according to different festivals (e.g. Christmas, Valentine’s Day, Halloween, etc.). You can use holiday-specific decorations, such as Christmas trees, colored lights, heart-shaped decorations, pumpkins, etc., and launch holiday-limited products or packages.
Applicable occasions: all cosmetic stores, in the weeks before and after specific holidays
Recommendation index: ★★★★★
Types of cardboard displays to consider using:
Holiday themed POP display stand
Holiday decorations holder
Limited edition gift box display stand - Four Seasons
Detailed description: Adjust the color and layout of the store with the change of seasons. Bright and fresh colors can be used in spring, bright and energetic colors in summer, warm tones in autumn, and cold colors and snowflakes and other elements in winter.
Applicable occasions: any time of the year
Recommendation index: ★★★★★
Types of cardboard display to consider using:
Four Seasons Theme POP Display
Seasonal product display stand
Seasonal promotional poster stand - Natural inspiration
Detailed description: use natural materials (e.g. wood, stone) to make display racks and place plant pots or dried flowers as decoration. The product display area can imitate the natural landscape, such as forests, gardens and so on.
Applicable occasions: Brands that mainly focus on natural and organic products
Recommendation index: ★★★★
Types of cardboard display to consider using:
Natural style display stand
Plant decorative stand
Eco-friendly product display stand - City night scene
Detailed description: simulates the city scene at night, using LED light strips and neon lights to create a modern city feel. It can display makeup products suitable for night life, such as sequin eyeshadow and long-lasting lipstick.
Applicable occasions: Shops located in busy commercial districts
Recommendation index: ★★★★
Types of cardboard displays to consider:
Modern urban style display rack
LED light strip decorative rack
Night makeup product display stand - Retro style
Detailed description: create a nostalgic atmosphere through elements such as old-fashioned dressing table, retro posters, and old-fashioned cameras. You can choose some classic makeup products for display, such as red lipstick, pearl foundation and so on.
Applicable occasions: brands with historical background or brands that want to highlight the classic style
Recommendation index: ★★★★
Types of cardboard display to consider using:
Vintage style display stand
Vintage item stand
Classic product display stand - Future technology sense
Detailed description:Use modern materials and technologies, such as mirrored stainless steel, LED display, etc., to create a space full of a sense of technology. Virtual makeup mirror and other high-tech interactive devices can be set up.
Applicable occasions: brands for young consumers
Recommendation index: ★★★★
Types of cardboard displays to consider using:
Technology style display stand
LED display stand
Interactive experience display stand - Cultural Characteristics
Detailed description: design the store according to the cultural characteristics of different countries or regions. For example, Japanese style can use elements such as washi cardboard and cherry blossoms; French style can use French floral patterns and perfume bottles.
Applicable occasions: International brands or stores that want to show multiple cultures
Recommendation index: ★★★★
Types of cardboard displays to consider using:
Cultural theme display rack
Regional characteristic decorative rack
International product display stand - Ocean Fantasy
Detailed description: use blue color tone as the main, with shells, starfish, coral and other marine elements for decoration. You can set up an aquarium or play a video of the underwater world to display products suitable for summer vacation.
Applicable occasions: summer or stores near the beach
Recommendation index: ★★★★
Types of cardboard displays to consider:
Ocean theme display rack
Marine life decorative rack
Summer vacation product display stand
Product Organization and Classification
- Arrangement by color
Detailed description: Arrange similar products by color from light to dark or from cool to warm tones. For example, lipstick, eyeshadow palettes, etc. can be displayed by color gradient.
Applicable occasions: all types of cosmetic stores
Recommendation index: ★★★★★
Types of cardboard displays to consider using:
Color gradient display
Display cabinets with adjustable tiers
Color Separation Tabs - Functional area division
Detailed description: according to the function of the product (such as skin care, color cosmetics, perfume, etc.) to divide the different display areas, and set up clear signs in each area.
Applicable occasions：Multi-brand collection stores, large cosmetic specialty stores
Recommendation index: ★★★★★
Types of cardboard display that can be considered for use:
Functional partition display rack
Categorized label rack
Functional introduction poster rack - brand area
Detailed description: set up an independent display area for each brand, through different design styles and decorative elements to distinguish the characteristics of different brands.
Applicable occasions: multi-brand collection stores, department stores in the cosmetic area
Recommendation index: ★★★★
Types of cardboard display that can be considered for use:
Brand Exclusive Display
Brand background wall
Brand logo rack - new product recommendation
Detailed description: Set up a special new product display rack or counter to highlight the latest products on the market. Eye-catching logos and special lighting effects can be used to attract customers’ attention.
Applicable occasions: all types of cosmetic stores
Recommendation index: ★★★★★
Types of cardboard display that can be considered:
New product display rack
New product promotion poster stand
Lighting effect display stand - travel set collection
Detailed description: Concentrate on displaying small-sized products suitable for traveling, such as mini bottles of skincare products, portable make-up tools, and so on.
Applicable occasions: airport duty-free stores, stores near tourist attractions
Recommendation index: ★★★★
Types of cardboard display that can be considered:
Travel set display stand
Portable product display case
Travel themed POP display stand - Limited edition special display
Detailed description: Set up a special display area for limited edition goods, highlighting their scarcity and uniqueness through unique packaging and decoration.
Applicable occasions: high-end cosmetic stores, brand flagship stores
Recommendation index: ★★★★
The type of cardboard display that can be considered:
Limited edition display stand
Limited edition packaging display box
Limited edition information display board - Best selling point display
Detailed description: Put the best-selling products in a conspicuous position, such as at the entrance or near the cash register, with eye-catching logos and slogans.
Applicable occasions: all types of cosmetic stores
Recommendation index: ★★★★★
Types of cardboard displays to consider using:
Best selling point display stand
Sales Champion Product Display Stand
Sales data display board - Trial wear experience corner
Detailed description: Set up a special area for customers to try the products, equipped with mirrors, make-up removers and other aids, and provide trial samples.
Applicable occasions: all types of cosmetic stores
Recommendation index: ★★★★★
Types of cardboard display to consider using:
Trial set display rack
Trial set distribution box
Trial experience description rack - Gift box combination sales
Detailed description: Pre-assembled gift sets and placed on a special display for customers to shop. It can include holiday gift box, birthday gift box and so on.
Applicable occasions: before and after the holidays, during special events
Recommendation index: ★★★★
Types of cardboard displays to consider using:
Gift box display stand
Gift box combination display stand
Holiday gift box promotional rack
Interaction and Experience
- Virtual Makeup Trial Mirror
Detailed description: Installation of an AR (Augmented Reality) makeup trial device that allows customers to see how their makeup will look without actually applying it. A variety of makeup choices can be provided, including different eye shadows, lipsticks, blushes, and so on.
Applicable occasions: high-end beauty stores, mall counters
Recommendation index: ★★★★★
Types of cardboard display to consider using:
AR makeup trial mirror holder
Decorative stand around the trial mirror
Instructions for use and reminder boards - Professional consultation station
Detailed description: Set up a dedicated area with a beauty consultant or skin specialist to provide professional skincare advice and makeup tips. A regular schedule of consultation services can be arranged.
Applicable occasions: all types of cosmetic stores
Recommendation index: ★★★★★
Types of cardboard display that can be considered for use:
Consultation desk backdrop
Consultation schedule display rack
Specialist introduction poster stand - DIY Workshop
Detailed description: Handicraft activities, such as homemade facial masks and perfume making, are held regularly. Through these activities, customers can not only learn new skills, but also have a deeper understanding of the products.
Applicable occasions: brand flagship stores, boutiques
Recommendation index: ★★★★
Types of cardboard displays to consider using:
DIY workshop information display rack
Workshop material display rack
Activity schedule display cardboard - Personalization and customization service
Detailed description: Provide on-site color mixing and engraving services so that customers can have unique products. For example, on-site mixing exclusive color lipstick or engraving the customer’s name on the package.
Applicable occasions: boutiques, flagship stores
Recommendation index: ★★★★
Types of cardboard display that can be considered for use:
Customized service introduction display
Customized option display board
Personalized sample displays - Social media wall
Detailed Description: set up a display or wall that shows photos and reviews of customers using the product that they share on social media. Encourage customers to take photos and share them using specific hashtags.
Applicable occasions: All types of cosmetic stores
Recommendation index: ★★★★
Types of cardboard displays to consider using:
Social media wall background
Sharing guide display stand
Interactive screen holder - Seminars of an educational nature
Detailed Description:Regular seminars or workshops on skincare knowledge, makeup tips and more. Industry experts are invited to give lectures and provide live demonstrations.
Applicable occasions: brand flagship stores, large cosmetic stores
Recommendation index: ★★★★
Types of cardboard display that can be considered for use:
Seminar information display
Seminar schedule display cardboard
Expert introduction poster rack - Customer evaluation board
Detailed description: set up an area that allows customers to leave their feedback on products. It can be a cardboard guestbook or a digital message board. Regularly updated to display the latest customer reviews.
Applicable occasions: all types of cosmetic stores
Recommendation index: ★★★★
Types of cardboard displays to consider using:
Customer evaluation display rack
Guestbook Placement Rack
Digital message board holder
Decoration and Environment Creation
- Art Installation
Detailed description: Invite an artist to create an artwork that fits with the brand concept and place it in a prominent position in the store. It can be sculpture, mural or other forms of artwork.
Applicable occasions: flagship stores, art exhibitions combined with point of sale
Recommendation index: ★★★★
Types of cardboard displays to consider using:
Art installation backdrop
Artwork introduction display stand
Interactive art installation stand - Green plant wall
Detailed description: planting green plants on the walls of the store beautifies the space and purifies the air. You can choose indoor plants that are easy to maintain, such as succulents and ferns.
Applicable occasions: all types of cosmetic stores
Recommendation index: ★★★★★
Types of cardboard displays to consider:
Plant wall background
Plant care guide display
Plant species introduction cardboard - Warm lighting design
Detailed description: use soft lighting and warm color lighting to create a comfortable and warm shopping atmosphere. Accent lighting can be set up in the product display area and makeup-testing area.
Applicable occasions: all types of cosmetic stores
Recommendation index: ★★★★★
Types of cardboard display to consider using:
Lighting effect display
Lighting design illustration cardboard
Product display light box - music playing
Detailed description: Play relaxing and pleasant background music to enhance customers’ shopping experience. You can choose the music style that matches with the brand image, such as light music, jazz and so on.
Applicable occasions: all types of cosmetic stores
Recommendation index: ★★★★
Types of cardboard display that can be considered for use:
Music playback equipment display
Music style introduction cardboard
Music playing schedule - Fragrance spray
Detailed Description:Enhance the shopping experience with the appropriate use of scent, choosing perfumes or essential oils that are consistent with the brand’s image. It can be sprayed regularly through an automatic sprayer.
Applicable occasions: all types of cosmetic stores
Recommendation index: ★★★★
Types of cardboard displays to consider using:
Fragrance Spray Equipment Display
Fragrance sample display rack
Fragrance information cardboard - Storytelling wall
Detailed description: through pictures and words to tell the story behind the brand or the development of a star product. Can set up a special wall or display area.
Applicable occasions: brand flagship stores, boutiques
Recommendation index: ★★★★
The type of cardboard display that can be considered:
Story wall background
Brand story display rack
Product history introduction cardboard - Customer photo wall
Detailed description: display photos of loyal fans, either when they are using the product or together at an in-store event. Encourage customers to share their photos.
Applicable occasions: All types of cosmetic stores
Recommendation index: ★★★★
Types of cardboard displays to consider using:
Photo wall background
Customer photo displays
Sharing guide display board - Eco-friendly messaging
Detailed description: Emphasize the brand’s sustainability and environmental protection concepts, and communicate these values by displaying information on the use of environmentally friendly materials, animal-free testing statements, and more.
Applicable occasions: All types of cosmetic stores
Recommendation index: ★★★★
Types of cardboard displays to consider using:
Environmental information display racks
Sustainability Poster Stands
Environmental protection material display stand
Technology and Innovation
- Smart Shelf
Detailed description: Smart shelves using built-in sensors and RFID tags can automatically track inventory and display information when products are taken away. Product details and promotional information can also be provided through the screen.
Applicable occasions: large supermarket chains, shopping centers, high-end cosmetic stores
Recommendation index: ★★★★★
Types of cardboard displays to consider using:
Intelligent shelf background wall
Product information display board
Interactive screen stand - Mobile payment solution
Detailed description: In addition to the traditional cashier, set up self-checkout machines or support QR code scanning payment and other ways to facilitate customers to quickly complete the transaction. It can be combined with the membership system to provide point accumulation and other services.
Applicable occasions: all types of cosmetic stores
Recommendation index: ★★★★★
Types of cardboard display that can be considered for use:
Mobile payment guide display
Self-checkout machine background wall
Payment process explanation board - QR code scanning
Detailed description: QR code is attached to the product package or display rack, customers can scan it to get more product details, use tutorials, discount information, etc. It can be combined with AR technology to provide virtual makeup trial experience.
Applicable occasions: all types of cosmetic stores
Recommendation index: ★★★★★
Types of cardboard display to consider using:
QR code display
Scanning code guide display board
Product information display stand - VR virtual reality experience
Detailed description: set up a VR experience area for customers to experience the world of the brand immersively through virtual reality technology. It can be a virtual dressing room, brand history showroom or other creative scenes.
Applicable occasions: flagship stores, large cosmetic stores
Recommendation index: ★★★★
Types of cardboard display that can be considered:
VR experience area background wall
Experience equipment display rack
User guide display board - AI assistant
Detailed description: introduce AI-based service robots to provide customers with counseling services, product recommendations and navigation assistance. These robots can interact through voice recognition and natural language processing technology.
Applicable occasions: large shopping centers, flagship stores
Recommendation index: ★★★★
Types of cardboard displays to consider:
AI assistant introduction display
Service function explanation cardboard
Interactive area background wall - Data analysis screen
Detailed description: set up a display in the store to update real-time information on sales data, ranking of popular products, and customer reviews. This not only increases transparency, but also attracts customers’ attention to best-selling products.
Applicable occasions: all types of cosmetic stores
Recommendation index: ★★★★
Types of cardboard display to consider using:
Data analysis screen backdrop
Sales Data Display
Customer evaluation display board
Gifts & Promotions
- Fine Packaging Service
Detailed description: We provide a variety of styles of gift wrapping services, including exquisite gift boxes, ribbons, greeting cards and so on. Specialized gift-wrapping tables can be set up with professional wrapping staff.
Applicable occasions: all types of cosmetic stores, especially during holidays and special events
Recommendation index: ★★★★★
Types of cardboard displays to consider:
Gift wrapping display stand
Packaging material display stand
Packaging style selection cardboard
Gift wrapping guide display board - Gift with purchase
Detailed description: When customers reach a certain amount of consumption, a small gift or sample is given. For example, a sample set or a limited edition cosmetic bag is given away with a purchase of 500 RMB.
Applicable occasions: all types of cosmetic stores, especially during promotional activities
Recommendation index: ★★★★★
Types of cardboard displays to consider using:
Buy & Give Campaign Display
Giveaway display stand
Activity rules explanation cardboard
Promotional information display stand - Points Reward Program
Detailed description: Introducing the member points reward program, customers can accumulate points every time they shop, and the points can be used to redeem products, discount coupons or other benefits. Points inquiry and redemption terminals can be set up.
Applicable occasions: all types of cosmetic stores
Recommendation index: ★★★★★
Types of cardboard displays to consider using:
Points reward program introduction display
Points inquiry terminal backdrop
Redemption option display board
Membership Benefits Explanation Board - Limited Time Discount
Detailed description: Provide special discounts within a specific period of time, such as limited time discount, limited time buy one get one free, etc.. These offers can be publicized through displays or posters.
Applicable occasions: all types of cosmetic stores, especially during holidays or promotional activities
Recommendation index: ★★★★★
Types of cardboard displays to consider using:
Limited time discount display rack
Discount information poster rack
Countdown display cardboard
Discount Details Explanatory Cardboard - Member Exclusive Day
Detailed description: Provide special treatment for VIP customers, such as member exclusive day, on which members can enjoy extra discounts, exclusive gifts, and priority trial of new products. Member rest area and exclusive service desk can be set up.
Applicable occasions: brand flagship stores, large cosmetic stores
Recommendation index: ★★★★
Types of cardboard display that can be considered for use:
Member Exclusive Day Display
Member benefits introduction cardboard
Exclusive service desk background wall
Member rest area decorative shelf
Social Responsibility
- Cooperation in public welfare projects
Detailed description: Cooperate with charities or non-profit organizations to donate part of the sales revenue to specific social welfare projects. A special display area can be set up in the store to introduce the details and progress of these projects.
Applicable occasions: all types of cosmetic stores
Recommendation index: ★★★★★
Types of cardboard displays to consider using:
Public welfare project display
Donation progress display board
Partner introduction cardboard
Poster racks for charity events - Declaration of no animal testing
Detailed description: Clearly identify the brand as free from animal testing and provide the relevant certification mark. A special display area can be set up to explain the brand’s commitment and practice of no animal testing.
Applicable occasions: all types of cosmetic stores
Recommendation index: ★★★★★
Types of cardboard displays to consider using:
Animal-Free Testing Display
Certification Logo Display Board
Brand promise illustration cardboard
Animal protection information display - Environmentally friendly packaging materials
Detailed description: Use sustainable packaging materials, such as recyclable cardboard and biodegradable plastic. These eco-friendly materials can be displayed in the store and their positive impact on the environment can be explained.
Applicable occasions: all types of cosmetic stores
Recommendation index: ★★★★★
Types of cardboard displays to consider using:
Eco-friendly material display
Sustainability Information Display Board
Packaging material comparison display stand
Environmental Initiatives Promotion Stand - Local Community Support
Detailed description: Support the development of the local community, such as sponsoring local activities and participating in community service programs. A special display area can be set up in the store to introduce the brand’s supportive actions and achievements in the local community.
Applicable occasions: all types of cosmetic stores
Recommendation index: ★★★★
Types of cardboard displays to consider using:
Community support display
Sponsorship Activity Display Board
Service program introduction cardboard
Community Interactive Photo Wall
Special occasion set-up (4)
- Opening Ceremony
Detailed description: An elaborate opening ceremony for the store’s opening. Decorations such as red carpet, balloon arches, flower baskets, etc. can be set up, and a ribbon-cutting ceremony and small performances can be arranged. Provide small gifts or samples to the first customers entering the store.
Applicable occasions: new store opening
Recommendation index: ★★★★★
Types of cardboard displays to consider using:
Opening ceremony backdrop
Ribbon Cutting Ceremony Display
Welcome slogan display board
Small gift display stand - Anniversary
Detailed description: Celebrate the anniversary of the establishment of the store, review the achievements of the past year and look forward to the future development. A special display area can be set up to showcase the brand’s historical photos, important events and development milestones. Launch special promotions and limited edition products.
Applicable occasions: Store anniversary
Recommendation index: ★★★★★
Types of cardboard display to consider using:
Anniversary backdrop
Brand history display
Important event timeline display board
Limited edition product display stand - Fashion Week Linkage
Detailed description: Collaborate with fashion designers to launch co-branded series and set up a special display area in the store. Small fashion shows or make-up demonstrations can be organized to attract the attention of fashion lovers and media.
Applicable occasions: during fashion week
Recommendation index: ★★★★
Types of cardboard displays to consider using:
Fashion Week Backdrop
Co-branded collection display
Fashion show information display board
Makeup demo display stand - Celebrity Endorsement Meet & Greet
Detailed description: Invite brand spokespersons to the store to interact with fans for autograph sessions or photo shoots. A special meeting area can be set up and relevant promotional materials and souvenirs can be provided.
Applicable occasions: new product release, important festivals or specific promotional activities
Recommendation index: ★★★★
Types of cardboard displays to consider using:
Celebrity meet-and-greet backdrop
Spokesperson poster display stand
Autograph session display stand
Souvenir display stand
Previous Article
Some end cap display ideas
Next Article
How to design a headphone display stand
Trusted by These Featured Clients
