Stationery store cardboard displays of the five principles

Many people define the field of stationery as belonging to the FMCG industry, in a way, indeed, with the definition of fast-moving consumer goods close to the low-end goods are indeed located in the consumption of faster, lower price level. But the field of stationery is also a large category, including stationery for students, art supplies, office stationery, consumables, office supplies, accounting equipment, each category of commodities and have their own special features! Each category of goods and has its own special characteristics, not only the low-end rapid consumption and luxury consumption, but also electronic products, and other industries to produce a mutual interface with each other to include the situation and the situation. It is because of this, many stationery store owners widely do not pay attention to the display of stationery, and even think that the display is to put the goods neatly on, in fact, at this stage of the operation of the stationery store key commodities are all writing instruments, desktop utensils and other small and broken items. This kind of merchandise monomerization is very serious, and even can be said to be attributed to overcapacity type of goods, if there is no good display, it will be difficult to highlight the goods, it is difficult to attract customers to buy and carry out from the “goods to the credit of the thrill of the thrill of the leap”! When stationery as a commodity, how to stronger main performance of the characteristics of the stationery? Excellent stationery display method can maximize the consumer’s impulse to buy, with good cardboard display is also an important means to enhance market sales. Therefore, the technical display of stationery is very important.

one:at a glance

Stationery store stationery types to be distinguished by the role of characteristics. Writing utensils, stapling supplies, storage and organization of stationery, art sketches to be separated out of the display, consumers can be the first time very clear store construction system partition, stationery store managers can also be very established to understand the exhaustive parts of the pile of goods, convenient summary. The stationery should be facing the consumers, and the price tag should be fixed under the first product as the starting point of the product area and the intersection line of the neighboring products. In addition, the merchandise display part is in line with the consumer’s habit of shopping, for some periodic, holiday period, new products sales promotion product area and special price area of the merchandise display should be obvious, conspicuous, so that consumers can figure out the meaning of the goods expressed.

Two:Convenient choice

Stationery display to enable consumers to have a more purposeful selection. Similar commodities have different styles, colors, specifications, display to facilitate consumers to distinguish and choose. Series products should be displayed vertically (also called vertical display). Vertical display can make series of products reflect the linear generalization, so that consumers can see at a glance. Series of products vertical display will make 20% to 80% of the product sales increase, more convenient for consumers to choose. For example, the heart of the pen products can be in accordance with the color (blue, black, white and red) area of three large, and each row from left to right in accordance with the nib specifications to carry out the descending order.

Three:easy to take

Stationery display parts to be appropriate and convenient. Light goods to the upper side of the shelves, such as books and paintings, backpacks; heavier, very large goods on the lower side of the shelves, such as printing cardboard, paint box, A4 cardboard; easy to break the goods, pay attention to check, and the use of protective measures, the ground pile of goods should pay attention to not have to be extremely high super-large, not more than 1.4 meters appropriate, the ground pile, the cardboard display racks do not have to pile up the stockpile around the amount of, so that a store is not refreshing, and secondly, the stock! Very easy to mix down consumers and other safety risks. If the consumer is not convenient to take, it will be very boring, greatly reducing the impulse to buy. Therefore, the goods displayed on the shelves and the upper baffle should have a distance, so that consumers’ hands can be stuffed to take the goods. This spacing to grasp the appropriate, to hand can be stuffed into the appropriate. Too wide to jeopardize the utilization rate of shelves, too narrow consumers can not pick up and place the goods.

Four:neat and clean

Stationery store shelves to maintain neat, every once in a while to get the shelves clear, clean up the work. Maintain the shelf neat and tidy at all times, all the goods must be cleaned, neat, no damage, waste, dust, otherwise, the consumer’s impulse to buy may drop to ice degree.

Five:First in, first out method

When the goods first displayed on the shelves, along with the time change, the goods continue to be sold out of the market, must be carried out to fill. To put it bluntly, “first-in-first-out method” refers to the order of the release of goods based on the time, the goods have been displayed for some time to the outer edge of the shelves, will be filled with new goods to the back of the shelves seat. If you do not follow the FIFO display standard, the merchandise in the back row of seats may never be sold. For example, pens, correction tape, correction fluid, and watercolor pencils have a shelf life, and when they are used for a long period of time, they do not last long. When a product will be the end of the market sales, temporarily unable to fill the new merchandise, but also be sure to move the back of the goods to the front of the seat surface display, never allow the front of the seat surface of the situation of the gap.

In short, the above is the stationery store cardboard shelf display of the five principles, of course, different stationery stores may also have different needs because of their own store, and the use of different display, but the above five basic principles of display are basically the same.