The 7 roles of cardboard display racks in the shopping mall

cardboard display racks are often used in supermarkets, retail shops and other commercial places, so what exactly is its specific role? The following topwon will introduce you to the 7 roles of cardboard display racks in the shopping mall:

1.Attract customer attention

Commercial premises in a wide range of commodities, cardboard display rack with a unique design, bright colours and novel shape, can stand out in a large number of commodities, quickly attract the attention of customers. For example, in the atrium of the shopping mall or at the entrance to set up a chic shape of the cardboard display racks, on which the display of seasonal new products or promotional products, can be the first time to catch the customer’s eye, to guide them to enter the shop or pay attention to specific products.

2.Display product information

cardboard displays can be used as an effective carrier of product information. By printing detailed product descriptions, features, advantages, prices and other information on the display, customers can have a comprehensive understanding of the goods in a short time. For example, the cardboard electronic displays, in addition to displaying the appearance of the product, you can also list the parameters of the product, functional highlights, etc., to help customers better make a purchase decision.

3.Enhance product image

Beautifully designed cardboard display can enhance the grade and image of the goods. A consistent with the style of goods, well-made cardboard display, will make customers feel that the goods are more quality and value, thus increasing the goodwill and willingness to buy the goods. For example, high-end cosmetics cardboard display shelf usually adopts a simple, atmospheric design style, the use of high-quality cardboard and printing process, to create a luxurious atmosphere, enhance the brand image of cosmetics.

4.Create sales atmosphere

In different festivals, seasons or promotional activities during the business can be based on the theme of the cardboard display rack for the corresponding decoration and design, to create a strong sales atmosphere. For example, during the Spring Festival, the use of red as the main colour, adding traditional auspicious patterns; in the summer promotions, the use of cool colours and elements, so that customers feel the festive atmosphere and the heat of the promotion, thus stimulating their desire to buy.

5.Increase brand awareness

cardboard displays are usually printed with brand logos, names, advertising slogans, etc., which can repeatedly strengthen the brand’s impression in customers’ minds. When customers see the same brand of cardboard display racks in different commercial places for many times, it will gradually deepen the recognition and memory of the brand, which helps to improve brand awareness and reputation. For example, some chain brands will be unified in its shops with brand characteristics of the cardboard display rack, the formation of the brand’s visual identity system 3.

6.Space and cost saving

Compared with traditional metal or wooden displays, cardboard displays are lightweight, foldable and easy to transport and store, which can greatly save space and logistics costs. And the production cost of cardboard display rack is relatively low, for some businessmen with limited budget, it is an affordable choice. At the same time, cardboard display racks can be customised according to the need for different sizes and shapes, flexible to adapt to the spatial layout of various commercial premises.

7.Convenient for merchandise display and replacement

The structural design of cardboard display racks usually facilitates merchandise display and placement, and businessmen can make flexible adjustments according to the characteristics of the merchandise and sales strategy. And when the goods are updated or the end of promotional activities, the replacement of cardboard display racks on the content is also relatively convenient and quick, without spending a lot of time and effort to rearranging the display area.

In short, cardboard displays play an important role in the commercial premises, it is not only a tool for commodity display, but also an effective marketing tool that can help businesses to attract customers, promote sales, enhance the brand image, and bring greater benefits and value for commercial activities. cardboard display manufacturers can be customised according to the needs of different businesses, a variety of styles, functions of the commodity cardboard display, to meet the diverse needs of commercial premises display. It is worth noting that there are many types of cardboard display racks, different types of cardboard display racks play a specific role there will be some differences.