Ways to display beer glasses and beer cans

Displaying beer glasses and beer cans can be done effectively in a variety of creative and attractive ways that can enhance visual appeal and encourage sales or use. Here are some suggestions to consider for setting up your display:

Beer Glasses Display

1. Thematic Shelving:
   Arrange beer glasses on shelves with backlights to illuminate the glassware and create an inviting ambiance.
   Use themed decor, such as wooden or rustic elements, to simulate a brewery or pub environment.
2. Glassware Sets:
   Display full sets of beer glasses, including different types for various beer styles, like pilsner, weizen, and tulip glasses.
   Create an informative tag or sign explaining which beer style each glass best complements.
3. Elevated Platforms:
   Utilize tiered stands or risers to give height variation and make it easier for customers to view each glass from different angles.
4. Tabletop Arrangements:
   Set up a table display with the glasses in use, perhaps with artificial beer to simulate a real pour, alongside beer coasters and other related accessories.
5. Interactive Displays:
   Include a “build your own set” area where customers can choose individual glasses to create their custom set.

Beer Cans Display

1. Brand Grouping:
   Group beer cans by brand to create a dedicated section that showcases the variety within a single brewery’s lineup.
   Highlight new or seasonal offerings with dedicated, prominently placed displays.
2. Cooler Integration:
   Incorporate cans into coolers or refrigerated units for immediate consumption, with the fronts facing out so customers can easily read labels.
3. Cross-Promotion:
   Display beer cans with complementary food items or beer accessories like can coolers, openers, or glassware.
   Use signage to suggest pairings and uses.
4. Stacked Arrangements:
   Stack cans in pyramids or other geometric shapes for visual impact, being mindful of stability.
5. Tasting Stations:
   If permitted, set up tasting stations with samples, allowing customers to try before they purchase and see the cans on display alongside the tasting cups.

For both beer glasses and beer cans, the key is to focus on organization, brand visibility, and the creation of an appealing aesthetic that corresponds to the product and target audience. Make sure to regularly maintain the display by restocking items, cleaning any glassware on display, and rotating the cans to ensure freshness. Always follow local laws and regulations regarding the display and promotion of alcoholic beverages.

Difference

When discussing the difference between displaying beer glasses and displaying beer cans, we are mainly focusing on the approach and intended purpose of each display type. Here are some points to consider:

Displaying Beer Glasses:
Purpose: The display of beer glasses usually aims to showcase the variety and quality of glassware, emphasizing their shapes, materials, and suitability for different beer types.
Aesthetics: Beer glasses often have an aesthetic appeal that can be enhanced with proper lighting and arrangement. The focus is on transparency, shine, and the elegance of the glass.
Education: Displays might include information about which beer styles are best suited for each glass type, catering to enthusiasts and those looking to enhance their beer-drinking experience.
Space Requirements: Glass displays often require more space between items to avoid breakage and to allow each glass to be viewed individually.

Displaying Beer Cans:
Purpose: The key aim of displaying beer cans is to attract customers to the brands and specific beverages available. It can also highlight new releases, special editions, and promotions.
Visuals: Can displays are often vibrant with colorful designs and brand logos that need to be visible for brand recognition. The focus is on arranging cans to maximize the impact of their artwork and labeling.
Sale Focus: Beer can displays are likely more oriented toward immediate sales, with attention paid to price points, deals, and accessibility of the product.
Compactness: Cans can be stacked and arranged more densely as they do not break easily, allowing for a more efficient use of space.

In summary, displaying beer glasses is about showcasing elegance, education, and compatibility with different beer types, often requiring careful arrangement and spacing. Whereas, displaying beer cans focuses on branding, visual impact, and promotion, with an emphasis on encouraging sales through strategic placement and the attractive presentation of the cans.