What is point of purchase display？

POP (Point of Purchase) Displays, as a marketing tool, are developed with the development of POP advertising. It has the advantages of environmental protection, convenient transportation, and rapid assembly. When placed in a sales place, it can display products, convey information, and promote sales.

The appliance of pop displays was popular in Europe and the United States in the early days. The beautifully printed paper displays are widely used in food, daily chemicals, home appliances, electronics, clothing and other industries. Many packaging companies in Europe and the United States also believe that the production of pos display can improve the technical level of the company and the sales capacity of the company. In Europe and America, the displays is a very high value-added product, which is used by many users and manufacturers.

Now some brand customers have used corrugated displays as regular promotional items in the system. Whether it is new product launches or holiday promotions, they have achieved good results. They have improved their brand image in stores and created a festive atmosphere. Increasing sales is of great help.

Main Material:

Classification of corrugated cardboard

Classified by flute type: A, C, B, E and their combinations, such as: AB flute, BC flute, BBC flute, etc. Now there are finer corrugated F flutes in production on the market.

Classification according to the number of base paper layers: two-layer cardboard, three-layer cardboard, four-layer cardboard, five-layer cardboard, seven-layer cardboard, etc;

• Classification according to flute shape: U-shape, V-shape, UV-shape; UV-shape is generally available on the market now;

Corrugated performance comparison:

Flute type Flute height Flute number/30mm Reduction ratio Flat compressive strength Edge compressive strength

A 4.5-5.0 34+2 1.55 4 1

C 3.5-4.0 38+2 1.47 3 2

B 2.5-3.0 50+2 1.36 2 3

E 1.1-2.0 96+2 1.26 1 4

1.5: Corrugated display:

C flute B flute A flute

• Other:

Corrugated: Flute; single corrugated cardboard (also called three-layer cardboard): single wall; double corrugated cardboard (also called five-layer cardboard): double wall; seven-layer corrugated cardboard: triple wall;

Principle overview:

The corrugated base paper is formed by the upper and lower corrugated rollers, and the upper gluing roller is used to paste. The surface paper and the formed corrugated paper are pasted to form a two-layer corrugated cardboard at the tangent line between the pressure roller and the upper corrugated roller, and then moved through. The belt is formed by compounding with other single corrugated cardboard and facial paper from the bridge to the double-sided machine.

Are you ready to start designing your retail POP display? Contact us by info@topwondisplay.com or to learn more about how we can help brands like you bring their display and marketing to a new place.