Why choose corrugated display stands for retail products?
By Shenzhen Topwon Group Co.,Ltd
Jan 07, 2022
As a marketing tool, corrugated floor displays are developed with the development of POP advertising. It has the advantages of environmental protection, convenient transportation, and rapid assembly. When placed in a sales place, it can play a role in displaying goods, conveying information, and promoting sales.
Features:
Compared with traditional display racks, cardboard displays have the following characteristics and functions:
■ The appearance of the paper display rack can be printed in color, which is an excellent advertising carrier;
■ The paper display rack is entirely (or mainly) made of printed paper and high-hardness cardboard, which is sufficient to carry promotional products and meets strict environmental protection requirements;
■ Suitable for various large-scale promotional activities, stores, shopping malls, exhibitions, etc., patterns, colors, and shapes can be freely and creatively designed, and the publicity effect is excellent;
■ Light weight, can be stacked flat, saving transportation and logistics costs, and can be used repeatedly;
■ Economical and extremely practical. After the seller has used it, it is convenient to dispose of it in the recycling department if it is improved due to factors such as the appearance of the product.
■ Different paper materials can be selected according to the requirements of customers and carrying objects, and can be combined with other materials (metal, wood, plastic, etc.) to form a mixed structure exhibition.
■ It is convenient for suppliers to ship directly to the final point of sale after loading from the place of production. Packing and sales, saving the cost of repeated stacking and sub-packing.
■ Corrugated display have high economic value, and have the effect of soliciting customers and promoting goods for any business place in the form of business. At the same time, it also has the effect of improving the product image and corporate reputation for enterprises.
Corrugated floor displays mainly have the following functions:
New product notification:
Most of the paper shelves belong to the announcement advertisement of new products. When new products are on sale, using paper display racks, paper shelves, and paper display racks in sales venues for promotional activities in conjunction with other publicity media can attract consumers’ attention and stimulate their desire to buy.
Attract customers into the store:
In actual purchases, two-thirds of people make purchase decisions on an ad hoc basis. Obviously, retail store sales are directly proportional to their customer traffic. Therefore, the first step in the promotion of paper display racks, paper shelves, and paper display racks is to attract people into the store.
Attract customers to stop:
How to attract customers’ attention to products and arouse interest? Paper display racks, paper shelves, and paper display racks can attract customers’ attention by virtue of their novel patterns, brilliant colors, and unique ideas, so that they can stop and stay and produce products in advertisements. interest. Ingenious and eye-catching paper display racks, paper shelves, and paper display racks can often achieve unexpected results.
Promote the final purchase:
Inspiring customers to purchase is the core function of paper display racks, paper shelves, and paper display racks. To this end, we must grasp the customer’s concern and excitement. In fact, the previous inducement work is the basis for urging customers to make a final purchase. The customer’s purchase decision has gone through a process. As long as the promotion work in the process is done enough, the result will naturally occur.
Replace the salesperson:
Paper display racks, paper shelves, and paper display racks have the reputation of “silent salesperson” and “most loyal salesperson”. Paper display racks, paper shelves, and paper display racks are often used in supermarkets, and supermarkets are optional purchase methods. In supermarkets, when consumers are faced with many products and have no way to start, they are placed around the products. The paper display racks, paper shelves, and paper display racks provide consumers with product information faithfully and continuously, and play a role in attracting consumers and promoting their purchase determination.
Create a sales atmosphere:
The strong colors, beautiful patterns, prominent shapes, humorous actions, accurate and vivid advertising language of paper display racks, paper shelves, and paper display racks can create a strong sales atmosphere, attract the attention of consumers, and make them produce Buy impulse.
Enhance corporate image:
Paper display racks, paper shelves, and paper display racks, like other advertisements, can play a role in establishing and enhancing corporate image in the sales environment, thereby maintaining a good relationship with consumers. Paper display racks, paper shelves, and paper display racks are an important part of corporate visual identity. Retail companies can make store logos, standard characters, standard colors, corporate image patterns, promotional slogans, slogans, etc. into various forms of paper display racks, paper shelves, and paper display racks to create a distinctive corporate image.
Holiday promotion:
Corrugated POP display stand are an important means of cooperating with holiday promotions. In various traditional and modern festivals, paper display can create a joyful atmosphere. Paper display racks have contributed to the holiday sales season enhance the image and value of the products sold. Paper display racks are mainly used for the promotion of customer products, the promotion of new products, enhance the image and market value of customer products, and thus bring greater profits and benefits to customers .
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